Royal Mail sees sharp rise in returns traffic

After a 25% growth in returns traffic compared to the same period last year, Royal Mail has released some research on the ‘returns hotspots’ of the UK.

St Albans and Watford come top of the list. The South East completely dominates the top 5 with Kingston-upon-Thames, Ilford and South West London completing the list. In Scotland, Edinburgh and in Wales, Cardiff are the two hotspots in their own countries.

One common offering from online retailers during lockdown was an extended returns period and ’home fitting room’ that both allowed customers to think a little about their purchases.

The Royal Mail research is based on analysis of its Tracked Returns 48 items that were accepted into the Royal Mail network in an average week between 29 June and 2 August.

Nick Landon, Chief Commercial Officer at Royal Mail said: “Having analysed our returns data across our national network of delivery offices, St Albans has emerged as the UK’s returns hotspot. With e-commerce playing an important role in keeping the UK connected during such unprecedented times, online returns form an even more important part of the online shopping experience for both consumers and retailers.”