Royal Mail – subscription box market worth £1.8bn by 2025

Royal Mail’s 2021 UK Subscription Box Market report shows that the subscription box market is set to be worth £1.8 billion by 2025.

Since 2017, the market has increased in size by 135%, and in 2020 during the pandemic, customers spent almost £1.4 billion on subscription boxes. In that year, carriers made just under 88 million deliveries of these items.

The pandemic had an impact, with the Royal Mail research showing that 55% of subscription box customers stating they had signed up as a treat to beat ‘lockdown blues’.

Some 30% of UK consumers are now signed up to at least one subscription box service, up from 27% in 2017. Of them, 74% are signed up to multiple services, and 56% are signed up to four or more.

Nick Landon, Chief Commercial Officer at Royal Mail, said: “The subscription box market continues to grow very quickly and the pandemic has provided even more opportunities for businesses to explore new revenue streams or for entrepreneurs to put their ideas into practice. 2020 provided a huge boost to the market and accelerated demand and growth. At Royal Mail, we are perfectly placed to support subscription box businesses and their future growth, whatever stage their business is at.

“A large proportion of subscription items are sent in smaller boxes and so are ideally suited for low emission on-foot delivery by Royal Mail.”