Royal Mail – Takeback Monday

Monday the 4th January was Royal Mail’s ‘Takeback Monday’ where returns from Christmas and New Year purchases were set to grow by 63% by compared to normal returns volumes in December 2020.

Royal Mail research has shown that the average UK online shopper returns on average one online purchase a month.

Three in ten online shoppers are unlikely to use a retailer again if they have a poor returns service. One incentive to return goods is a free returns service (85%) while an easy returns service was important for 80%. The Royal Mail Parcel Collect service, launched during the peak season last year, is one element of an attractive returns service – goods can be collected from customers’ homes as part of the returns service using this scheme.

Nick Landon, Chief Commercial Officer at Royal Mail said “January is the busiest time of the year for returns – and we expect it to be even bigger this year given the significant move to online shopping over the 2020 festive period. Having a clear, user-friendly returns policy is a vital part of the online shopping experience. For retailers, ensuring their returns experience is in line with consumers’ expectations is key.”

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