Sainsburys CEO calls for shopping calm

CEO of Sainsburys Mike Coupe has written to customers calling for a stop to panic buying due to the Covid-19 outbreak.

In the email sent over the weekend he said, “Please think before you buy and only buy what you and your family need. If we all do this then we can make sure we have enough for everyone. And please help elderly and vulnerable friends, family and neighbours with their shopping if you can.”

Coupe continued, “I wanted to personally reassure you that we have more food and other essential items coming to us from manufacturers and into our warehouses and distribution centres. If we all shop just for the food that we and our families need, there will be enough for everyone.”

In the face of the panic buying the consequent shortages of essential items such as tinned beans, hand sanitiser and toilet roll, the grocery chain has worked hard on its supply chain to meet the spike in demand.

The Sainsburys CEO also said, “Over the past two weeks we have:

– Ordered more stock of essential items from our suppliers,
– Put more capacity into our warehouses and,
– Set limits on a small number of items, including some cleaning products, soap and pain relief. This is a precautionary measure – if everyone shops normally, there will be enough for everyone. 

Our store colleagues are working tirelessly and doing the best job they can.”



Other grocery chains have been similarly affected with panic buying seen in most major supermarkets around the UK and EU. This is putting just in time supply chains under stress. It remains to be seen when this phase of panic among the public calms down.

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