Sainsbury’s Deliveroo pilot expanded

Same-day delivery carriers Deliveroo have agreed to expand their pilot with Sainsbury’s to 100 stores across the UK after signing a new, two-year contract.

According to the two companies, around 30% of the UK population can now access around 1,000 Sainsbury’s products within an hour of ordering them.

Some 22 of the new stores will be in London and the rest are spread across the UK including Glasgow, Liverpool, Newcastle, Leeds, Aberdeen and York. The pilot started in November with 10 stores.

Nigel Blunt, Director of eCommerce, Sainsbury’s said: “Working with Deliveroo has helped us offer home grocery deliveries to even more customers, bringing them a super-fast service when they need something in a hurry. We know how much Sainsbury’s customers value being able to shop for food as quickly and conveniently as possible and we’re delighted to be able to expand this service further.”

Eric French, Chief Marketplace Officer, Deliveroo said: “We are delighted to announce this expansion of our new partnership with Sainsbury’s, which has proved so popular with customers. Deliveroo’s on-demand grocery partnerships have proven vital for so many people during the pandemic, allowing families to get the food and household items they need and want quickly. We are excited to continue expanding this partnership in the weeks ahead and offer Sainsbury’s amazing products to even more customers across the UK.”