Supermarket giant Sainsburys has opened its 50th Argos Digital store since it acquired the company last year. This comes alongside opening the seventh mini Habitat concession in the Kiln Lane supermarket in Epsom, Surrey.

The 76,000 square foot flagship store already has a Sainsburys Food Hall, and a number of concession partners including Sushi Daily and the full range of Tu Clothing.

Sainsburys has also said that it is to transform a further 60 standalone stores around the UK into the Argos Digital format. The supermarket / omni-channel retailer is to open another 10 mini-Habitat shops in the coming financial year.

“The opening of our 50th Argos Digital store just seven months after we acquired the company shows we are moving ahead at pace with our strategy,” said Argos chief John Rogers. “Our cutting-edge digital capability is a core strength of our business and our decision to transform 60 Argos stores by March next year moves our strategy on further.

“Over a third of the store estate will now benefit from cutting-edge digital technology that will improve the customer experience, making shopping faster and more convenient.”

While this is set to cost jobs in the coming year the changes are taking place that will put Sainsburys on a competitive footing with other online and offline retailers that also sell food, homewares, furnishings and furniture. While not taking the mainly UK oriented company to revenues anything like Amazon, it will introduce a nice level of competition to a marketplace already dominated by giants.  
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