Sainsbury’s pilots hot food delivery

Sainsbury’s is testing the hot food delivery market with on-demand delivery company Deliveroo.

The pilot began last week at five locations – Cambridge, Selly Oak, West Hove, Pimlico and Hornsey.

The pilot is to last two months, testing customer appetite for its pizzas and other products – more than 50 will be on offer including snacks, sides and soft drinks. The grocery giant plans to add more lines as the pilot progresses.

Sainsbury’s is the first supermarket chain to move into the hot food delivery market, which is fiercely competitive and has had casualties including Amazon that has recently pulled out of its operations in London.

“With more and more shoppers looking for convenient and affordable meals delivered to their doors, our trial with Deliveroo brings our great value hot food direct to customers’ homes,” says Clodagh Moriarty, chief digital officer at Sainsbury’s.

“We’re committed to making it as quick and easy as possible for our customers to shop with us and we’ll be listening to their feedback throughout the trial to understand how we can best serve their hot food delivery needs. We’re excited to see what our customers think before deciding if, how and where we go next with the offer.”

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