Sainsburys rolls out Chop Chop in London

Sainsburys has said that it is to roll out its new Chop Chop on demand one hour grocery delivery service right across the Central London area commencing this Wednesday (28th September).

Chop Chop customers can order up to 20 items from Sainsburys via an iOS app and these will be delivered by bicycle within the hour for a flat fee of £4.99. They will pay by the app and track their order online.

The grocer started testing the Chop Chop service in Wandsworth in London in June, at around the same time as Amazon launched its AmazonFresh service in the city.

From this week Sainsburys will add a further 35,699 new postcodes to the app and begin running the service from the Pimlico store. To do this it has recruited a team of 40 shoppers and cyclists for the service.

In a statement about the new service, Jon Rudoe, Sainsburys Director of Digital and Technology said: “This trial is part of our strategy to give our customers more options to shop with us whenever and wherever they want.  Speed of delivery is important to some customers, so we have brought back our bicycle service to test demand further.

“In Wandsworth customers are using the new one hour delivery service to buy forgotten items, or emergency goods when they cannot leave their home, or have invited guests on the spur of the moment.

“If it proves popular we might introduce it to other areas of London. It complements our same day delivery service which is available at selected London postcodes through our online groceries service.”

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