Saloodo expands to Middle East

Logistics startup and digital freight platform Saloodo! is expanding into the UAE following its successful launch in Europe two years ago. The Deutsche Post DHL subsidiary plans to expand throughout the Middle East from there.

While available to shippers, dispatchers and carriers in Europe, it is now available to users in the Gulf region for domestic transport and international freight.

Thomas Grunau, CEO of Saloodo! in Europe, believes the time is right for expansion: “Saloodo!’s success on the German and European market has demonstrated the benefits of a digital solution. It allows shippers and transport providers to find each other more easily, and makes road freight processes more transparent and efficient. Especially given the strong growth of the logistics market in the Middle East, we feel this is just the right place to begin offering our solution beyond the EU and develop it further.”

For Tobias Maier, CEO of Saloodo! MEA, the company’s systematic digitalization strategy is key to the success of the platform in the Middle East: “Even though the UAE is one of the largest logistics markets in the Gulf Cooperation Council (GCC), there remain untapped opportunities given the economic diversification and several road infrastructure investments underway. Equally, DHL’s deep expertise in the region and wide portfolio of service offerings will support the successful deployment of Saloodo! in the UAE, and ultimately in the Gulf region.”


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