Sendcloud shows UK shoppers’ reluctance toward green deliveries

E-commerce shipping platform Sendcloud has published research suggesting that while UK online shoppers agree that e-commerce deliveries are likely to harm the environment, fewer than half would be willing to pay extra to combat the issue.

The Sendcloud survey showed that 57% of online shoppers are concerned that deliveries could harm the environment but 38% would be willing to pay for carbon-neutral deliveries. The research also showed that less than 1% of online shopping outlets offered a carbon-neutral delivery option.

Commenting on the results, Rob van den Heuvel, CEO, Sendcloud, said, “Attitudes toward a more sustainable living have changed dramatically in 2020, so it’s difficult to read that sustainable delivery and shipping is still not considered a top priority for either consumers or retailers. With the rise in online shopping due to Covid and the peak seasonal periods of Christmas and Black Friday/Cyber Monday looming, it’s hard to see this situation changing in the short-term.

“However, there are some positive signs that consumer demand is changing the way we shop and deliver in the future, with more sustainable packaging and electric delivery vans making headway in the UK and across Europe. Smarter delivery options, such as real-time delivery notifications, are also helping increase first-time deliveries and reduce the carbon footprint of shipping services.

“Such findings pose the question as to whether there needs to be a notable shift in consumer behavior surrounding sustainable shopping or whether the retailer needs to implement ‘green delivery’ as the sole way in which shoppers can receive their goods.”