Singles Day increases New Zealand Post’s volumes

Singles Day, the 11/11 ‘global shopping festival’ that originated in China, is being tested by retailers around the world. New Zealand Post has seen a spike in deliveries around this period over the last few years that comes close to Black Friday and Cyber Monday.

New Zealand Post Chief Marketing Officer, Bryan Dobson said, “Singles’ Day is starting to catch on in New Zealand – and while Black Friday and Cyber Monday still dominate the online shopping days in New Zealand, we’re expecting Singles’ Day this year to be bigger than ever as Kiwi consumers and e-tailers jump on the bandwagon.”


The postal operator’s recent report into e-commerce is called The Full Download 2019. It shows that Kiwis are increasingly doing online shopping, more often and spending more each time. Singles Day, Black Friday and Cyber Monday are becoming important dates in the shopping calendar.

The popularity of Singles’ Day is fantastic news for New Zealand businesses – including New Zealand Post. “Singles’ Day really kicks off the busy period for NZ Post. Last year we delivered over 14.5 million parcels during November and December. That’s an average of almost three parcels a second.”

“Traditionally the online shopping season started much closer to Christmas, but it is now starting earlier in the year. From October onward, Kiwi shoppers are spending most in the Clothing and Footwear and the Homewares and Electronics categories – with a huge 57% and 48% increase in spending in these areas during this season,” said Dobson.

“New Zealand Post is expecting another record online shopping season this year and will be upping our capacity to meet the huge number of parcels that are already starting to come through our network – including 185 additional flights, 27 additional trucks, 1,500 additional delivery runs, 200 extra vans and hundreds of extra people to help us get your parcel to you on time”, Dobson concluded.

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