Super Retail Group selects LLamasoft

Global leader in supply chain design software solutions LLamasoft has announced that Super Retail Group has selected the LLamasoft Supply Chain Guru and SupplyChainGuru.com supply chain modelling platform and the LLamasoft Data Guru visual data blending and analytics tool to model and optimise their complex supply chain operations. This was won after a competitive tendering process by the Australian retailer.

Super Retail Group Ltd has grown to one of Australasia’s largest retailers, housing such iconic brands as Amart Sports, BCF Boating Camping Fishing, Supercheap Auto, Rays and Rebel. It is based in Brisbane and has over 630 retail stores, six distribution centres, and employs more than 12,000 staff in Australia, New Zealand and China.

For a retailer to manage multiple brands and a diverse range of product types across an international network, Super Retail Group sought best in class supply chain capabilities. It will be using LLamasoft’s design and analytic tools to help equip the company to operate effectively operate in the omni-channel environment.

“The reality is that distribution looks different in a digital world – volatility is the new norm, and working with LLamasoft will enable us to strengthen our forecasting and demand planning capabilities, so we can ensure our supply chain is delivering the products we need online or in-store ahead of the customer wanting it,” said Gary Carroll, Chief Supply Chain Officer, Super Retail Group.

“Our partnership with LLamasoft further advances the significant program of work we currently have underway to transform our old linear supply chains into a customer-centric, demand-driven integrated network. Digital has made retail a global business, and we are pleased to be partnering with a world leader in LLamasoft.”

“We are proud to welcome Super Retail Group into the LLamasoft community,” said LLamasoft Senior Vice President of Global Sales and Marketing, Bob McFarland. “We look forward to working with them on their supply chain journey and continue to expand our reach in the retail industry and throughout the Asia-Pacific region.”

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