Published: July 2013
Pages: 26
Price: £495 (Extended licence: £990)
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About this report
This report focuses on the TV Production market in Poland. It describes the market, quantifies its size and describes key trends.
The report contains historical growth rates and our forecasts for the market which are based on analysis of historical trends and growth drivers.
Key trends and drivers reported on and analysed include levels of TV viewing, impact of the development of new platforms such as IPTV, television industry revenue (advertising spending, licence fee trends, pay-TV subscriptions).
The competitive landscape section identifies the leading producers in Poland, profiles them and comments on trends such as market consolidation and the growth of the super-indies, development of content distribution models, deficit funding and exploitation of new revenue sources such as digital rights.
Who is the report intended for?
TV production companies
Broadcasters and television networks
Investors
Banks
Consultants and other advisors
Governments and Regulators
What are the sources and methodology?
This report is based on
– In-depth analysis of the macroeconomic and legislative environments and relevant industry drivers
– Analysis of information on the leading TV production groups
– Interviews with senior-level contacts in the TV and TV production industries
– Our own experience of advising both companies and investors in the TV and TV production industries and the wider media sector.
Information from these sources has been synthesised and presented clearly and concisely with extensive use of charts and tables to illuminate points and support conclusions.
Contents
Introduction – 1
About this report
Executive summary
About Apex Insight
Contents
List of charts and tables
Market definition, characteristics and trends – 7
Definition
Broadcasters in Poland
Market seasonality and cyclicality
Programme genre trends
Traditional and new sources of revenue
New programme funding models (deficit financing)
Market consolidation and creation of super-indies
Impact of trends on the formats
TV production market in Poland, size and growth – 16
Market size
TV industry revenue and funding
Competitive landscape – 19
Overview
Summary of leading super-indies
Value drivers for TV production companies
Leading TV production companies in Poland
Forecasts – 27
Market forecasts
Key market data
Risks to the forecast
Appendix – 31
List of abbreviations
List of figures
Average daily viewing figures / minutes per person
TV Production market size and growth / €m
GDP, Advertising and TV Production revenue / annual % changes
TV industry funding structure
TV Licence cost per year / €
Advertising spending breakdown by medium
Geographical coverage of leading super-indies
Summary of leading super-indies
Fremantle revenue / €m
GDP, Advertising and TV production forecast annual % changes
TV Production market size and growth forecast / €m
Key market data
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