Struggling business mail company UK Mail has launched its new corporate identity. The Coventry based carrier has unveiled its new logo, strapline and website in an attempt to support its future growth in the industry.

The company claims that its modernised visual identity is based on its roots and integrates its British heritage with the use of subtle tones of red and blue. The logo stands out through its clean and simplistic design, and the ‘We deliver’ strapline has been brought back from the former Business Post Ltd brans to summarise UK Mail’s main operation that after all, is to deliver packages.

The company’s website has also been refreshed to align with the new look and feel, and is set to improve the user experience. The website’s homepage uses ‘the envelope’ design, that is an element of the new brand to emphasise delivery and then progression when the direction of the arrow is changed.

Peter Kane, Chairman of UK Mail Group Plc, said: ‘‘as a leader in the UK mail and parcel delivery market, our visual identity needed to evolve to allow us to remain at the forefront of our industry. Our improved branding aligns with our growing service offering and will continue to extend the customer experience right up to the delivery door.’’

Marketing Director of UK Mail Group Plc, Ros Hunt, added, ‘’our new brand assets have been in development for the past 12 months and we are extremely pleased to finally share our modernised identity. Our refreshed look and feel will create a greater sense of brand unity across our business and comes at no better time for us as the continued growth in the online retail environment means our brand’s exposure is always increasing. Today’s launch is just the start of our improvements.’’

The company, which is going through troubled times, has been using the logo online as of today but this will be printed on the company’s fleet in the coming months.