UPS acquires same-day delivery company

US logistics giant UPS has taken a step into the same-day delivery market by acquiring same-day delivery startup Roadie for an undisclosed sum.

UPS was an early investor into Roadie and has lately begun a pilot with the firm to test same-day deliveries. After the acquisition Roadie will continue to operate under its own name and brand, and will not see crossover between its and the UPS parcel delivery network.

“Roadie’s leading technology, combined with UPS’s portfolio, will open doors for new growth opportunities,” UPS said in a statement Friday. “Roadie’s technology platform also will provide opportunities to improve existing, and potentially add additional, UPS small-package capabilities.”

Carol Tome, the UPS CEO, has signalled a strategy to accelerate its services into same-day delivery. At the same time she is focusing on developing its core parcel delivery services, having lately sold the freight trucking business.

Roadie has 200,000 verified drivers across the US that reach into more than 20,000 postal codes, and its technology matches parcels to those drivers.