UPS drives B2B e-commerce with Inxeption

In an attempt to help its clients drive efficiencies into their e-commerce retailing, UPS is working with tech company Inxeption to launch the B2B platform Inxeption Zippy, that helps businesses market and distribute their products on multiple channels from one place.

The Inxeption Zippy online product catalogue and platform will enable manufacturers, distributors and wholesalers who set up a company-branded online site to conduct e-commerce transactions. The system then helps them list, market and sell their products to their business customers. Its blockchain-backed technology helps ensure that sensitive information such as contract-specific pricing and negotiated rates are only shared between the buyer and seller.

The integration of UPS as the shipper of choice creates a seamless, end-to-end experience where merchants can view their entire supply chain from product listing to delivery. Merchants can now receive UPS global shipping, tracking and logistics services with a suite of sales and supply-chain management capabilities for:

Building a webpage and uploading product information

Scheduling orders and shipments and monitoring returns

Managing purchase orders, bulk orders and multimodal shipments

Processing transactions by credit card, purchase orders, or financing

Conducting search engine marketing

Reviewing sales and marketing analytics

“The growth of e-commerce is driving B2B buyers to expect the same fast and convenient shopping experiences that consumers enjoy,” said Kevin Warren, chief marketing officer for UPS. “Working with Inxeption is another way we’re creating innovative solutions that helps small businesses deliver quality service for their customers and succeed in e-commerce.”

B2B e-commerce is growing very quickly and some estimate that this could be worth by $1.8 trillion by 2023. Businesses in B2B sales have however been slow to move into e-commerce, instead relying on traditional channels.

“We’re revolutionising B2B e-commerce and bringing companies and their customers together online in a trusted manner,” said Farzad Dibachi, CEO of Inxeption. “This relationship creates simplified pricing solutions for B2B merchants with limited digital marketing and IT resources to easily manage all aspects of selling and shipping from one secure place.”

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