Global logistics company UPS have announced the launch of technology company and digital platform Ware2Go. This project matches available warehouse space and fulfilment services for merchants seeking to get their online orders to their customers more quickly. Ware2Go is designed to augment UPS existing custom e-commerce solutions that is designed to support SMEs.

“Ware2Go uses innovative online technology to match excess warehouse and fulfilment capacity with merchant demand to provide transparent inventory, order fulfilment and final delivery,” said Scott Price, Chief Transformation and Strategy Officer. “We’re solving for two major problems: speed to market and efficient warehousing.”

According to UPS, Ware2Go we’ll recruit and certify warehouses in strategic locations around the world, establishing a network of fulfilment partners. Its customers can therefore position products closer to their customers using Ware2Go as a one-stop shop instead of having to research and contact those partners themselves. They will not have to make long-term volume and time commitments, meaning they can drop in or pull out of an area fairly rapidly. In addition the Ware2Go cloud based platform will also provide those merchants with seamless end-to-end order fulfilment – storage, pick/pack fulfilment and shipping – with guaranteed two-day delivery by UPS. Because Ware2Go manages the relationships with warehouses, merchants get the service levels and pricing they might not receive on their own.

“The flexibility Ware2Go offers merchants and warehouse operators, especially companies in the industrial, automotive and tech sectors, means they can compete more effectively and profitably in the market,” said Price. “Ware2Go leverages the scope and scale of UPS’s network to provide an integrated delivery solution to improve management of the order-to-delivery experience.”