ViaEurope opens new Liege e-commerce hub

ViaEurope, the European e-logistics tech start-up, has opened at new hub in Liege, Belgium that is dedicated to cross-border e-commerce.

ViaEurope already has a hub in Schiphol that the company says has disrupted the logistics industry using big data and the latest Customs clearance and parcel handling technology.

BJ Streefland, ViaEurope CEO explained: “Cross border e-commerce is growing rapidly, with millions of parcels entering the EU from China and the United States every day. To create, from this tsunami of parcels, a seamless cross border experience for the consumer, technology will be key. Operating smart e-Hubs will be even more crucial in the e-commerce logistics supply chain considering the up-coming EU regulation whereby the VAT thresholds (de minimis) will be removed and each B2C parcel will have to be Customs cleared.”

Cargo & Logistics Manager at Liege Airport, Bert Selis commented: “Liège Airport offers a great environment for an innovative company such as ViaEurope. Their decision to land here comes with the recognition that our airport is highly favourable to a fast-growing e-commerce sector.”

ViaEurope intends to create and maximise synergies between the two e-Hubs in order to ease the flow for both B2C and B2B2C parcels. “Liege plays a key role in this strategy. Just like AMS, LGG managed to create a very e-commerce friendly climate. With BeGate, similar to the VENUE in The Netherlands (which stands for simplified declaration e-commerce), B2C parcels can be pre-cleared in bulk ensuring flawless processing. Also, the favourable fiscal climate make of the two hubs a great entry point for parcels coming from China and the US,” explained Streefland.

Having two e-hubs at e-commerce friendly airports makes of ViaEurope a unique partner for any international e-commerce player looking for the perfect gateway to Europe. “Especially in a hard Brexit scenario where the UK will be out of the European Customs Union” underlines the CEO. “Trying to get e-commerce freight through our borders will then become a massive administrative nightmare for whoever is using London as a hub today,” Streefland concluded.


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