Walmart and JD.com deepening integration

US and Chinese retail giants Walmart and JD.com have together announced that they are expanding their cooperation to further integrate their platforms, supply chains and their customer resources in greater China.

JD.com and Walmart began their partnership in China last year, enabling Chinese shoppers to buy direct from Walmart on the JD.com platform.

“Since forming our strategic partnership with JD.com in June of last year, we have continued to expand our omni-channel strategy to better serve customers and grow our business in China,” said Ben Hassing, senior vice president of Walmart China eCommerce and Technology. “Our ability to tap into JD.com’s advantages across logistics, big data, technology and customer service gives Walmart a huge advantage in reaching China’s rapidly expanding consumer class. We look forward to further bringing together our strengths in digital and physical retail to take the customer experience in China to the next level.”

The two firms have said they are to deploy a jointly developed supply chain and backend system so they can integrate inventory management. They are to launch pilot projects for the inventory integration in six cities: Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu and Wuhan.

Since the 20th of July customers have been able to scan a QR code at the 400 Walmart stores in China, earning coupons to use at Walmart online stores on JD.com during the upcoming 8.8 shopping festival on the 8th of August.

As part of its push toward bricks as well as clicks, JD.com recently set up its first JD Home store inside a Walmart store in Shenzhen. JD’s offline store project, JD Home, sells electronic products complementing Walmart’s product categories.

The Chinese firm is also establishing JD pick-up stations in Walmart stores to provide more pick-up options for JD digital customers.
 
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