Whistl: Black Friday more important than January Sales

Delivery management company Whistl has shown that UK shoppers now see Black Friday and Cyber Monday as being more important than January Sales when it comes to bargains.

Melanie Darvall, Director of Marketing & Communications, Whistl said: “Our findings highlight a change in UK consumer spending habits and have a significant impact on retailers. Black Friday is no longer seen as a gimmick by the public and is now even more important to them than the January sales when looking for a bargain.

“The movement of the key sales period to November from January has many impacts from marketing to stock control to delivery strategies. Rather than focussing on the January sales retailers need to use January to start planning for their Black Friday sales period in 2018 so they are ready to meet the consumer demand for their bargains.”

The Whistl research found that the average sales on ‘sales’ is around £321. Consumers also said that a 45% discount is a ‘good deal’ while the post popular items that consumers seek when bargain hunting are: clothing; technology; food; jewellery and experiences/travel.
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