Whistl Doordrop Media – government media reads grow strongly

Government door-drops have outperformed the market during lockdown with a frequency of interaction up to 4.21 and in-home lifespan of 9.5 days according to Whistl Doordrop Media.

The government door-drops have led to a 45% growth in media impressions generated, compared to Q2, 2019.

The same data shows that door-drop charity use has grown by 45% during lockdown, despite an overall 41% drop. The worst hit were travel, tourism and attractions.

Mark Davies, Managing Director of Whistl Doordrop Media, said: “The recent release of Q2 2020 data shines a light on the behaviour of a nation at home during lockdown Q2 2020 was an extraordinary time in so many ways, not least in terms of media consumption.

“Much has been reported about digital acceleration during this period but with a nation at home the latest JICMail data informs us that all mail channels benefited in terms of reach, frequency and longevity in the home. This backs up the compelling results we are seeing from client campaigns that are live at the moment indicating that there is no better time to be planning a mail or doordrop campaign.”