Whistl shows changes in online shopping habits

Online shopping orders from other countries are likely to fall by as much as 25% during the pandemic according to delivery management company Whistl.

Whistl conducted a survey among customers in the UK, USA, France, Germany, Ireland and Australia about the impact of the coronavirus on international online purchases. The survey found that 24% of them will reduce their international orders in the next year, though 61% are set to remain the same and 15% will actually increase.

Customers in three countries – Ireland, Germany and the UK – showed the least inclination to change their shopping preferences. However some 30% of US online shoppers say that they are likely to cut out international orders.

Melanie Darvall, director of marketing and communications for Whistl, said, “Our snapshot of consumer attitudes to international online shopping as a result of COVID 19 highlights some interesting trends for online etailers around the world. It shows for example that if you are exporting to the US, it will be harder to make a sale and a greater effort is needed to build trust and confidence with this consumer than, say to, one in Germany.

“Overall, it reinforces the need to understand the country by country dynamics when selling internationally. Etailers should keep up to date with market changes through their delivery partners who as well as understanding the logistics of delivery are also up to speed on changes in consumer demand.”