Whistl shows online shopping trend here to stay

UK delivery management company Whistl has published research showing that 36% of online shoppers have increased the frequency of their online retail purchases during the pandemic lockdown period.

Among the 1,000 adults surveyed it showed that 49% of over-65s increased their online shopping while 28% of 18-24 year olds actually reduced their online spend.

Interestingly, 63% of those surveyed have maintained their pandemic shopping habits even after lockdown and 15% increased the frequency of their online shopping.

This survey, while from a small cohort, repeats the findings of other research by other delivery operators.

Melanie Darvall, Director Marketing & Communications, Whistl, said: “The lockdown drove many of us to make greater use of the internet, particularly to shop. Our figures show that the over 65s have made a significant shift to shop online which is an important lesson for retailers when looking to increase sales among this demographic.

“With shopping making a significant move on online during the lockdown, both brick and click retailers cannot be complacent, they have to build confidence and deliver the right experience to consumers when making online purchases, given that 20% were reluctant to make a purchase during the lockdown.

“One way to build that confidence is to ensure that the online experience is seamless, with suitable fulfilment and delivery capability that is scalable and meets the specific needs of their target demographic.”