Yodel – 31% UK shoppers plan a 100% online festive shop

Almost a third of UK shoppers plan to do their Christmas shopping entirely online according to research by independent carrier Yodel.

Yodel have shown that 31% plan to do their festive shopping online – a jump from Christmas 2020 when just 7% planned to do so. This is extrapolated from a survey of 27,165 online shoppers who had their goods delivered by Yodel.

In the opinion of Yodel, “While the shift towards online retail has already gathered pace over recent years, consumer experience of doorstep delivery during the pandemic, alongside a growing lack of choice on the high street, will see a surge in demand for online shopping this Christmas.” In short, due to high street sales collapsing and many physical retail operations going out of business, there is greater choice online than offline.

A large number of UK shoppers plan a hybrid online-high street approach too, with 61% saying this will be the case. Young people are leading the charge, with 68% of 18-24s planning such a hybrid shop as against 55% of over 75s.

Yodel puts this down to “a result of the growth of e-commerce, coupled with many still wanting to enjoy the festive experience of hitting the high street at Christmas.”

In part due to expected shortages of popular goods due to the logistics crisis, 40% of those surveyed said they would begin their festive shopping earlier than normal. It’s not all good news though as 23% said they would be spending less on goods this year.

Mike Hancox, CEO of Yodel, said: “The run-up to Christmas is always one of the busiest periods for online retailers, but this year looks like it will be particularly intense as consumer appetite for ecommerce continues to grow. To cater to this increased demand, we are recruiting over 4,300 new colleagues for a range of roles across the business this festive season.”

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