Yodel – food and drink volumes surge

The Black Friday shopping festival yielded an 86% growth in volumes of wine, food and drink deliveries for UK independent carrier Yodel as against 2019.

In the two week online shopping period around Black Friday, Yodel handled more than 800,000 wine, fresh food and drink parcels. Among these, fresh food deliveries grew by 122% to more than 277,000 orders passing through the Yodel network. Wine and drinks saw volumes surge by 77% and half a million packages.

Mike Hancox, Chief Executive Officer at Yodel, commented: “The weeks across Black Friday are a peak period for us on any year, but this year the intensity has been dramatically increased by the pandemic.

“Consumers, keen to benefit from the advantages of doorstep delivery, have triggered a steep rise in demand for online deliveries – and our order book shows that this is particularly the case for food and drink. We anticipate that this level of demand will be sustained until Christmas as families prepare for their festivities. We’ve been operating at ‘Peak’ levels since March, with volumes up 20% compared to a ‘normal’ year and are forecasting Christmas 2020 to be another 20% on top of that.

“We know that this Christmas will be extra special for those families who have had to spend time apart this year, so we understand the importance of ensuring that delicate goods are handled with care and delivered on time – with the help of our state-of-the-art handling facilities and our specially trained colleagues.”