Yodel helps Nova Blooms food box deliveries flourish

After a successful trial period, UK delivery company Yodel is delivering 1,000 food boxes daily for the online food and flower company Nova Blooms.

Nova Blooms moved into grocery deliveries in April in response to lockdown. Their food boxes include everything from fresh fruit and vegetables to pasta and locally made bread.

The service has mushroomed due to demand. When the service was launched in April Nova Blooms were selling 10 food boxes a day. Word got out and they have had huge growth in demand.

The service offered by Yodel includes the Xpect service where customers get regular updates on their food box including a two-hour window on delivery timings on the day the food box is due.

Sam Holden, chief commercial officer at Yodel, commented: “Independent food delivery services have been one of the success stories in retail as consumers look for reliable, convenient ways to get their desired produce

“With specialist skills and expertise in food delivery, we pride ourselves on ensuring that perishable goods are handled with care and delivered on time. We’ve been working with Nova Blooms to deliver their flowers since December 2019, and we’re looking forward to being able to continue the partnership in the future.”

Ionel Luccaci, Managing Director at Nova Blooms, commented: “As the country braced itself for lockdown, we wanted to make it as easy as possible for our customers to receive their essential goods. That is why we took a decision to launch the boxes and get fresh food delivered direct to doorsteps. This wouldn’t have been possible without the help from the team at Yodel, whose expertise in handling fresh food has allowed us to quickly introduce the boxes to our customers.

“We love hearing that we’re making a genuine difference to customers’ lives in what has been a testing time. Given the overwhelmingly positive response to our food boxes, we will stand by our loyal customers and offer the service in the long-term.”