Yodel prepares for biggest industry peak in history

Parcel carrier Yodel has announced that it is fully prepared for what might be the biggest peak in demand in retailing history.

Black Friday in the UK is widely expected to be the busiest UK shopping day on record. Last year caught a number of carriers and retailers out who were unprepared for the sudden rush. As has been shown previously on Apex Insight, businesses rarely get a second chance if they let their online customers down with any issues in the supply chain.

Yodel has discussed marketing strategies with its retail customers and expectations that come with the festive rush. Consequently the delivery company has agreed daily limits for the coming season, above which retailers will have to contract another firm to handle any peaks over and above that expected.

The delivery company has increased capacity for the festive season significantly, with extra HGVs, drivers and trailers brought in to meet the expected surge in demand. As well as preparing itself, the company is feeding its client e-tailers daily reports to include weather forecasts in case a weather event causes significant problems in certain areas. Thee can be fed to the shopper to help deal with unrealistic expectations should floods or snow hamper the delivery process.

Dick Stead, Yodel’s executive chairman said of the coming rush, “There is finite capacity in the industry, and our network, and so we are firmly agreeing volumes with retailers in advance, so we only receive what we’re equipped to deliver.”

With the surge in demand expected and e-commerce companies and delivery companies alike prepared, it seems that those involved in the online retail industry are prepared for record business being done in the coming weeks. Even the unpredictable British weather shouldn’t wash out expectations. Whether the hype around the peaks of Black Friday, Cyber Monday, Thanksgiving, Christmas Day and Boxing Day meet industry expectations is something only time will tell.