UK fleet contract leasing Zenith Commercial is to rebrand all the commercial vehicle operations business services group Zenith owns under one brand. This follows the acquisition of Cartwright Fleet Services, finance sales and rentals in September last year, and forms the latest phase of the Zenith integration strategy.

As part of the integration, Contract Vehicles Limited (CVL) and Contract Vehicles Fleet Services Limited (CVFS) will trade as Zenith Commercial Fleet Solutions. Contract Vehicles Rentals Limited will now trade as Zenith Trailer Rentals. Both are the commercial vehicle division of Zenith and are managed by an executive board led by Martin Jenkins.

Commenting on the rebrand, Martin Jenkins, CEO of Zenith Commercial and group strategy director, said: “Through a combination of organic growth and acquisitions, we have created the UK’s leading commercial vehicle leasing, rental, maintenance and fleet management business with over 50,000 vehicles under direct contract and incorporating a 7,000 strong specialist trailer rental fleet. The company also has a significant presence in the white label service market.

“The combined scale and breadth of our operations means our servicing and maintenance capabilities have been materially enhanced with the combination of direct delivery capability through one of the largest mobile technician fleets in the UK, strategically located in-house workshops and on-site vehicle maintenance unit teams, and our extensive national network of third-party specialist repair agents.”