Interlink Express rebrands as ‘DPD Local’

Interlink Express is to be rebranded DPD Local as part of a move for greater transparency within the DPD Group.

Interlink Express was founded in 1979 and is one of the UK’s biggest franchise companies. It operates out of 90 depots nationwide.

Where Interlink Express uses the same technology to operate as sister company DPD it focuses on providing a more local service for client shippers with smaller volumes.

DPD said in a statement: “The change to ‘DPD Local’ will enable the operation to continue to grow and build on its key differentiators – local knowledge and service – while benefiting more directly from the strength of the DPD brand, both in the UK and Europe.”

The DPD Local brand is to be officially launched on this coming Monday, 6th February. A new website will go live with dedicated mobile and tablet versions. Immediately following will be a national roll out of the new branding to include 2000 vehicles being re-liveries, new staff uniforms, signage, packaging and stationery. The rebranding will be completed by October this year.

“This is a huge leap forward for Interlink Express and DPD Group,” said Dwain McDonald, DPD’s CEO.

“The move will bring Interlink Express more into line with the DPD Group but enable it to continue to focus on what it does best; providing a great local service with nationwide, and increasingly, global reach. Interlink Express is a hugely successful business, so we aren’t looking to change the core proposition. But it will make it much easier for Interlink Express to integrate with existing DPD services from the Your DPD app to the DPD Pickup parcel shop network and international services such as DPD Classic.”  
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